Rebranding the dining environment is rebranding the experience. That was Sol Design Studio’s (Sol) challenge when approached by their Westshore Pizza and Cheesesteak client.
Westshore located in Cincinnati, OH, and Tampa Bay area is the largest regional pizza chain in Hillsborough and Pinellas counties Florida, yet there was limited awareness about Westshore. Add to that, over 19 years and 32 stores, the look of the restaurants varied. Sol worked with the client and new branding developed by Schifino Lee Advertising, to design a new restaurant identity that bolsters the brand, makes it memorable and reinforces the “good” food experience.
Sol focused on every touchpoint to ensure the customer’s interaction bolstered the brand experience. In line with the advertising, the result is a simple but inviting family-friendly environment with the restaurant becoming a backdrop to the brand’s advertising message, “We. Love. Good.” Using the greys, white, beige and reds of the new logo plus imagery that draws on local scenes, sol placed colors and materials to enhance the casual-dining Westshore Pizza experience. This included selecting a design pallet with wood and granite providing a warm inviting feel. The first Westshore Pizza with the new brand identity opened on Fowler Ave near USF.
