The principle of transparency for Pineywood Capital’s corporate headquarters was essential to reinforce trust in the emerging brand. Sol Design Studio (Sol) in early conceptual design meetings grouped various company divisions each offering how best this company philosophy could be melded into the design. Façade, entry, and circulation transparency sketches led us to a parti that weaves itself from the grounded entry to the elevated and skewed volume, ending in the soaring office volume.
Working closely with the Client, Sol implemented the exterior and interior design process with transparency considered for each design decision. From the 1st-floor entry sequence, floor plan design, plus the visual clarity of material choices, the design concept is to allow each patron, visitor, and pedestrian the ability to honestly see the inner workings of the business and its transparent business process within the building and its parts. The white and grey façade elements were also chosen to contrast with the materiality. The entry, tucked under the angled 2nd Floor volume is designed to bring a myriad of textural and sensory stimuli.
The design is clear functionalism elevated to a modern articulated design through the floor plan, selection of materials, and textures.
Crew Network - Excellence Award Winner for "Exterior Architecture / Exterior Design"
