The Client, Ciccio Restaurant Group (CRG), wanted to make a statement of the twin-restaurant concept by pairing two restaurants next to each other. Sol Design Studio (Sol) worked with CRG to expand both the Fresh Kitchen brand and create the new visual branding for Better Byrd to the St. Petersburg, Florida Market. Better Byrd has a fun bright vibe chicken-focused menu. The atmosphere is casual and contemporary with cool refreshing colors that stimulate the senses.
Adding to the challenge was renovating the site, a former Chinese restaurant complete with oriental-style columns and partitions into two restaurant sites. Sol worked closely with CRG and Bach Development, for a complete retrofit of the space into two distinct restaurant brands. Structural issues were addressed as well as infrastructure for the new kitchens. The exterior rooflines of the restaurants were varied distinguishing the two restaurants as were the exterior colors.
